We knew our nuggets weren’t cutting it. Quite frankly…they sucked. So instead of pretending otherwise, we listened.
We brought real guests with real opinions into the BK Test Kitchen to try our old nuggets and sauces and tell us exactly what wasn’t working. Then we took their feedback, got to work, and invited them back to be the first to taste what they helped make better.
Because if we’re going to say we’re listening to our guests, we should probably prove it.
“starting over” :60
the team
***
the team ***
AGENCY: OKRP
ECDs: Ben Pfeutzenreuter + Matt McNulty
GCD: Javier Valle
CD: Murilo Santos
Art Director: Karie Lê
Copywriter: Salem Adkins
Producer: Laurie Gustafson
Production: CANADA, Warden (Social)
Director: Stuart McIntyre
DoP: Diego Garcia
EP: Bridgitte Pugh
Producer: Sally Hanson
1st AD: Todd Thompson
Color: Trafik, Daniel De Vue
Edit/Post House: Cosmo Street
Editors: Marcos Castiel, Hugo Jordan
VFX + Finish: Nico Cragnolino
Client: Burger King