We knew our nuggets weren’t cutting it. Quite frankly…they sucked. So instead of pretending otherwise, we listened.

We brought real guests with real opinions into the BK Test Kitchen to try our old nuggets and sauces and tell us exactly what wasn’t working. Then we took their feedback, got to work, and invited them back to be the first to taste what they helped make better.

Because if we’re going to say we’re listening to our guests, we should probably prove it.

“starting over” :60

the team

***

the team ***

AGENCY: OKRP

ECDs: Ben Pfeutzenreuter + Matt McNulty

GCD: Javier Valle

CD: Murilo Santos

Art Director: Karie Lê

Copywriter: Salem Adkins

Producer: Laurie Gustafson

Production: CANADA, Warden (Social)

Director: Stuart McIntyre

DoP: Diego Garcia

EP: Bridgitte Pugh

Producer: Sally Hanson

1st AD: Todd Thompson

Color: Trafik, Daniel De Vue

Edit/Post House: Cosmo Street

Editors: Marcos Castiel, Hugo Jordan

VFX + Finish: Nico Cragnolino

Client: Burger King